MKTG 340

Essentials of Marketing


Course Syllabus

Publishers Powerpoint Slides

This course provides an overview of the discipline of marketing, the evolution of the marketing concept, and the interface of marketing with other major organizational functions.  The functions and institutions of marketing are related to the controllable variables of product, price, distribution, and promotion.  Emphasis is on adapting to uncontrollable domestic and  international environments by adjusting the controllable variables of the marketing mix.

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